There are a multitude of great sources for sales prospecting, but we are going to explore three free resources.
If you started your own business, you are likely familiar on some level with the website of your state’s Secretary of State. You may remember searching their database for name availability when you were starting your company. These databases of business entities are great sources for potential clients. You can search for company names with terms that match your ideal client. Some states have multiple parameters for your search, and better yet, some have the full entity database available for download!
Chambers of Commerce represent a business community on the city, county, state, national, or international level. They can also represent any number or combination of groups within the business community. Many chambers publish lists of their membership. This is a great way to find active businesses within a particular area or a demographic that you’d like to reach.
Many companies (perhaps even your own) proudly list their clients on their website for promotional purposes. Be sure to pay attention to who is using the services of your competition since that can indicate their interest in a similar service. Check back periodically for any changes, especially if a client is removed from the site as it may indicate an opening for your sales team.